Jobs Announces New Apple Product

It was announced today by Apple Chief Executive Steve Jobs that the computer and entertainment giant wishes to expand into the media market. The latest product from Apple was also on show at the presentation, at the San Francisco Technology Exhibition. The product is a new television, being dubbed as “revolutionary” and “astonishing” by Apple insiders, was announced to the press with the name the iTV. When quizzed on concerns about the name, Jobs indicated that he did not think there would be a problem. “The iTV is a revolutionary product, unlike any other, and any naming similarities with other brands are purely coincidental”. Tech experts predict that whilst this latest product will undoubtedly sell, the intense competition in an already crowded market may mean that Apple struggles to make a profit. One analyst commented “In this instance, I believe that Apple may have bitten off more than they can chew”, whilst another opined that “In this case, for the company, they cannot have two bites of the apple”. More cynical observers have expressed some concerns that the company may be overstretching itself with the anticipated forthcoming release of its new generation iPad.